ROK Global PLC, the mobile, web and industrial technology, applications and services company, has announced its ‘BabelBar’ service, which enables universal multi-language audio and text translation of website content, is now compatible with Internet Explorer and is available to download free of charge from www.babelbar.com.
BabelBar, an amalgam of ‘Babel’ - defined as ‘noisy confusion’ - and ‘bar’ because the application is a browser-based toolbar, currently provides a 20 language text and audio translation service to include English, Spanish, French, German, Italian, Mandarin, Portuguese, Russian, Swedish, Norwegian, Finnish, Dutch, Czech, Polish, Greek, Turkish and Korean.
Babelbar is free to download and free to use and will be funded through advertising in due course.
Commenting, Paolo Fidanza, CEO of ROK said “Babelbar has proven popular with Google Chrome, Safari and Firefox users because the internet as a whole is not universally accessible and usable - and neither are individual websites – due to inherent language barriers. Now, with Babelbar compatible with Internet Explorer, the ability to have the text on any website, anywhere in the world, read aloud to the visitor and to be translated in subtitles, in their own language, is a hugely compelling and exciting development.”
BabelBar, developed by ROK to understand many of the popular social media abbreviations in use, is able to understand and translate such words as ‘LOL’ and ‘ROFL’ and many of the most-used ‘emocions’.
BabelBar will be promoted by ROK to technology-focused user groups around the world to encourage a virally-driven mass adoption of the service.
“While we know BabelBar is a very cool and fun application, there are further and more practical benefits of BabelBar which include an increase in the accessibility and usability of the internet to those with visual impairments and those with severe dyslexia as well as serving an educational purpose for those learning a second language.” Added Fidanza.
ROK Global PLC was co-founded by US Billionaire John Paul DeJoria and UK-based entrepreneur Jonathan Kendrick. In addition to being the co-founder of ROK, John Paul DeJoria is Chairman of John Paul Mitchell Systems, the manufacturer of Paul Mitchell hair care products as well as being the co-founder of Patron Tequila, the world’s leading premium tequila brand.
ROK has pioneered a portfolio of new technologies and services including high quality mass-market Mobile TV which can be streamed, live and on-demand, over mass-market 2.5G GPRS as well as 3G and Wi-Fi, several mobile security technologies which it licenses to law enforcement agencies and a suite of cutting-edge industrial technology products.
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